Since The Shake and Burger Bar opened its doors at the end of April, the New York City-based restaurant has realized the impact social media has on a new business. Under the direction of restaurant consultant Eddie Fahmy of A2Z Restaurant Consulting. the eatery offers gourmet burgers, “insane” shakes anda buger served on black activated charcoal buns that make for spme of the most photogenic of burgers on the market.
A staple offering of The Shake and Burger Bar features specialty “insane” shakes. Three “insane drunken” shakes are available, the signature being the Fireball Cinnamon Toast Crunch Shake, a vanilla ice cream shake with a shot of Fireball and RumChata mixed in with Cinnamon Toast crunch, topped with a cinnamon bun, churro and drizzled with vanilla frosting.
In ths MRM News story, Fahmy discusses the concept, menu engineering and the impact of social media.
Instagram Impact: The Shake & Burger Bar posted first on happyhourspecialsyum.blogspot.com
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