Tuesday, 17 October 2017

Mastering the Art of Checklists at Your Restaurant

I know lots of restaurateurs who go around the bend from time to time. They are entirely overwhelmed by all the things that go south every day. It feels like the day-to-day process at the restaurant is never under control. Many managers honestly believe that they can’t step out of their joint for even five minutes without risking ruin. And so many of them completely ignore a solution that can solve a huge part of their problem.

This solution is obvious. It’s been tested many times in different contexts. It costs nothing. It’s easily implemented. And it works. Actually, it can make a huge difference for any type of restaurant business. A pizza delivery? A burger joint? A fine dining restaurant? Doesn’t matter. The fix is universal and applies to any place where people are supposed to do the same things day after day.

Here it is: take a moment to think about your day-to-day processes. List everything you should do every day at every stage of your operations. Print it out. Put it on the wall. The next time you start something, just read and do the first thing this piece of paper tells you to do. Cross it off. Do the second thing. Cross it off… and go on until nothing is left. That’s all. It’s called a “checklist” and this simple and ancient invention of the human mind can make a huge difference in your life.

Pilots use checklists when they prepare your plane for taking off. Doctors use them when they are performing operations on their patients’ hearts. Scientists follow checklists while performing experiments in their labs… which begs the question: why do so many restaurateurs, individual operators especially, completely ignore it?

I assume there could be a few reasons for that.

‘You can’t fight it’

Some fellow entrepreneurs think that in managing a restaurant, having a mess in the kitchen is inevitable. Can’t be avoided. Can’t even be reduced. So you either get used to it or you quit. I agree with the first part. The second is a delusion. You sure can reduce the amount of stress you experience—if you decide to.

‘Checklists are for the stupid’

Quite a few people feel aversion to checklists because they consider themselves and members of their team too smart to use them. They act under misapprehension that only sloppy losers or underqualified managers can forget to do what needs to be done. In reality, even the brightest of us sometimes miss things. It’s human nature.

Before we started the “checklist era” at Dodo Pizza, we were constantly running out of cash for change. Because we always forgot to get some from the bank. Now we never have any problems of this nature because we visit our bank twice a week—every time the checklist orders us to do it.

‘I don’t have time for this’

Some entrepreneurs admit that having a few checklists might help, but they honestly believe that they simply don’t have time for this stuff. They are always planning on thinking about it—maybe next week … 

And this is a question of priorities. What’s more important—to deal with an issue at hand or to make it never be an issue? For instance, nobody loves cleaning, but our company is hell-bent on keeping our kitchen clean. Sometimes, we had a hard time urging the team to do cleaning, or we just missed some areas while doing others twice. Then we divided our pizzeria into seven zones and added cleaning one of them to our shift manager’s checklist, which also suggested which zone should be cleaned on which day of the week. Problem solved.

‘It doesn’t feel human’

I assume one of the main reasons for some restaurateurs to refrain from employing checklists is that for many of them it feels like “corporate stuff.” Something that can kill the free spirit of an independent enterprise that is supposed to be more human and less factory-like. This can’t be more incorrect. One thing doesn’t eliminate another. You can drive a car in accordance with the traffic rules while still singing a cheerful song and feeling awesome.

So, you want to start using checklists at your restaurant but you’re not sure how to implement them? Consider taking these simple steps to get a new lease on your joint’s life.

  • Identify Your Enemy

Any process that you do regularly can be “checklisted.” The more small operations it entails, the more reason to do it. So your first task will be to identify those procedures that your team performs every day and that often wind up done with mistakes. Some obvious suggestions: an opening checklist, shift change checklist, and pre-close checklist. Some of your checklists will be universal, and some of them will be dealing with your unique processes. Since we run a pizza delivery, we also have, for instance, a dough making checklist.

  • Prepare Your First Killer Checklists

Now it’s time to write your first checklists. You can keep them as simple as you want. A basic spreadsheet or even a text will do the trick, as long as it can be printed out and pinned to a wall. Try putting everything that has to be done in the proper sequence, but don’t stress out if you miss something. Remember the motto: done is better than perfect. So having even an imperfect checklist is better than none.

  • Make Your Team Really Use Them

You should bear in mind that your team won’t start using your checklists just because you’ve written and printed them out. Any change in behavior takes conscious effort. For a few weeks, you’ll have to work with your team on switching to the checklists. Make sure that the general manager and shift supervisors understand the importance of this change. This improvement will actually make their lives easier! Less fuss means less stress, and less stress means less staff turnover and more profit.

Sometimes, the temptation to cross something off without actually doing it is too strong. If you want the job to be done, you need to “check the checklists”—or how they are being followed.

We do this when our general managers fills in our shift supervisor’s assessment form. Basically, everything that’s on our checklists is on this form. And if you as a shift supervisor fail to do something, you don’t get your points. The penalty becomes especially severe if you checked something off without doing it. And the fewer points you get, the less your bonus becomes. Without some kind of control system, your checklists won’t work.

  • Don’t Stop. Ever

Don’t rest on your laurels. The checklists you’ve already made are probably missing some important steps. So when anything bad happens and you have an emergency or an unhappy customer shows up on your porch, don’t just rectify your mistakes—get back to your checklist and add a new item to it so this blunder won’t happen again.

Some time ago, members of our team always forgot to turn on an “open” sign on our porch. Because we didn’t have it when we introduced our first checklists. Only when the task was added to the morning list did we stop forgetting to switch it on.

By the way, it was a small thing, but it drove me crazy. When you see an open sign that is off, you ask yourself: “What else do these guy forget to do? Can I trust them to provide food for my family?”

Punchline: improving your existing checklists should be an ongoing process, as well as looking for new areas that can be simplified with a new list.

If you follow these simple steps and make checklists an integral part of your day-to-day processes, I guarantee that it will make a huge difference at your restaurant—as it did at ours.

When we had just started, I was working 24/7 at Dodo Pizza Oxford, sometimes sleeping in a cardboard box in our pizzeria’s backyard so as not to waste time on driving home. This summer, I could finally afford going on vacation. We’ve found reliable managers and implemented a basic management system that helps us keep things under control. Checklists are a big part of it.

 

 


Mastering the Art of Checklists at Your Restaurant posted first on happyhourspecialsyum.blogspot.com

Monday, 16 October 2017

Reserve Fuels Growth and the Popularity of Meat Alternatives

MRM EXCLUSIVE: How to Win Over the Millennial Market

Millennials love chain restaurants. In fact, the latest EquiTrend Report found that they prefer chain and franchise restaurants more than older generations do. Ranking Five Guys as their favorite burger restaurant and Chick-fil-A as No. 1 in the chicken restaurant category, they also included Starbucks, Ben & Jerry’s, and Papa John’s as top picks.

For specific brands named by Millennials, this report is great news. Even those that don’t make the list, though, should see a silver lining: The possibility of reaching and capitalizing on this influential group of consumers certainly exists; businesses just need to tailor their marketing in order to do so.

What do Millennials look for and value when choosing to dine at a particular franchise restaurant? It’s a good start to reach this audience by becoming more mobile-centric through programs like mobile check-ins that allow customers to share their locations and restaurants of choice on social media. But businesses can engage this audience only when they learn to emphasize those characteristics that distinguish it.

Target the Millennial Mindset

Millennials crave authentic and empowering content that connects them with others, particularly those in their communities. That’s why a social media platform that focuses on local branding is important. If restaurants can include the names and faces of people Millennials recognize or if they can highlight local events, then they can promote a personal touch. Localized content creates a connection by invoking a sense of trust and loyalty, which are attributes this generation values.

Millennials also tend to be environmentally conscious. They love the farm-to-table process, and 52 percent of organic food shoppers are Millennials who have children. Restaurants that can provide fresh, local ingredients have an advantage in attracting this younger demographic. But even if restaurants can’t offer these sorts of products — because of availability or cost — loyalty programs that reward customers with a free meal after 10 purchases or use a point accumulation system that donates to local organizations cultivate a structure of “giving back.” For instance, Starbucks recently instituted its first corporate bond aimed at sustainability projects, putting $500 million toward its support for sustainable coffee growers and similar efforts. Such concepts are popular with Millennials, as they think of the brands as being both environmentally conscious and community-oriented.

Businesses like Starbucks and Chick-fil-A are successful with Millennials because they already have various reward systems and partnerships in place. More importantly, they cater to Millennials’ day-to-day habits. This generation prefers cooking at home, ordering delivery or dining quickly, and so casual dining chains — which might be perceived as less convenient — are struggling to attract them. Those restaurants becoming more competitive in this space are offering delivery services and faster dining options. For example, The Cheesecake Factory recently announced that it will expand delivery services to half of its U.S. locations through DoorDash. Not surprisingly, The Cheesecake Factory also ranked highest for Millennials’ choice of casual dining.

Win Over the Millennial Market

By recognizing these qualities and implementing them into their marketing strategies, franchise restaurants can start to gain ground with the Millennial market. Here are four tips to help restaurants speak this generation’s language:

1. Give Them a Great Deal

Millennials love a good discount. Money-conscious and often living on a budget, they will most likely try out your restaurant — and hopefully return — if you offer a deal. A good deal will help get them in the door, but the deal has to be more than just a price cut. To attract Millennials, a restaurant has to suggest exclusivity, be emotionally satisfying, and not feel too gimmicky.

Most importantly, target Millennials through text messaging or Facebook and Instagram. Social media will make that discount easier to access and use, and it also will allow your customers to share their experiences with their friends and followers.

2. Cultivate a Culture of Familiarity

This generation is driven by technology, the environment, and socializing. Offering free Wi-Fi at your restaurant, providing happy hour incentives, and incorporating large tables that can be used for gatherings all can help your business attract Millennials. You also might consider updating your aesthetic for this younger generation by incorporating cleaner lines and more modern landscaping.

You can add a technological aspect to the dining experience itself with tablets at each table. Ziosk, which provides the tabletop tech for franchises such as Chili’s and Olive Garden, claims restaurants with the devices installed get more appetizer, dessert, and coffee orders than those without. The tablets can also include pay-to-play games for customers to enjoy while waiting for their meals, helping offset the purchase and installation fees.

3. Offer Luxurious Options and a Unique Experience

Particularly choosy about the foods they eat, Millennials want menu offerings that are simple, easy to understand and contain fresh (or at least healthful-sounding) ingredients. Franchises can take the local, handcrafted feel and infuse it into their offerings. Moreover, Millennials pay as much attention to how their food looks as they do to what’s in it. It’s all connected to social media, where the “Instagramability” of food and the dining experience is a big trend.

When it comes to service, Millennials want food that is prepared and served quickly but feels like a luxury. Millennials also want to feel important and see passion behind their purchases, so customer service should be personalized with a strong attention to detail. This generation loves an experience, so give them one, and make it an experience that they can deeply engage with.

4. Build a More Potent Brand

Whenever possible, work on your brand and positioning. Millennials are conscious of high-quality branding, social media, and website design, which leads them to assume (however incorrectly) that poor technology and branding reflect poor product quality. Because the perception of a company is so important to Millennials, positive reviews and word-of-mouth marketing also help your business build loyalty and long-term engagement.

Making better use of sites like Yelp can help your restaurant not only garner a substantial number of reviews, but it also can let you communicate directly with your customers through responses. That engagement increases brand visibility and marketplace positioning.

Immersing your marketing in this Millennial world takes an awareness of social responsibility, technology, and the overall sensibilities of this generation. Given that Millennials are now the predominant consumer generation, knowing how to court them is an important step in your franchise restaurant’s continued viability.


MRM EXCLUSIVE: How to Win Over the Millennial Market posted first on happyhourspecialsyum.blogspot.com

Sunday, 15 October 2017

Taco Bell Joins McDonald’s in Offering New Delivery Services

One of the best aspects of fast food is how quick and easy it is to get. You don’t have to wait long, with quick service being a key component of the industry, allowing us to easily grab some food without having to hang around. Fast food couldn’t be more convienent, but it’s about to […]

The post Taco Bell Joins McDonald’s in Offering New Delivery Services appeared first on HappYHourSpecialsYuMM.


Taco Bell Joins McDonald’s in Offering New Delivery Services posted first on happyhourspecialsyum.blogspot.com

Friday, 13 October 2017

Florida-Based NY Deli Concept to Franchise and Pronto by Giada

Be SMART–There is More to Life than KPIs

Running restaurant operations smoothly is challenging. Getting time to focus on what is important and not just dealing with emergencies is half the battle. There are lessons to be learned from the ways other industries deal with this constant lack of time. Let’s see if we can learn from them.

While doing research to write this post, I found out that much has been written about Key Performance Indicators (KPIs) but little about how you get to define the ones you care about. Sure, we have some obvious ones – such as Cash Flow or Food Cost – but, as with any journey one undertakes, knowing the destination is essential in order to define the roads on which one will travel.

1 – The Lifeline Questions

Before filling your head with KPIs, you need to ask yourself some very important, and sometimes hard, questions. What are your struggles with and your dreams for your restaurant? Making money or being profitable, while essential, can’t be all you hope for. Those questions will vary based on how long you have been in business, the competitive landscape you are evolving with, your location, your ownership, etc. Now that you have identified what matters and what your overall objectives are, it’s time to dive a little deeper and define goals.

2- Make SMART Goals

Goals will change, but at least they give you direction. It’s critical for your goals to “make sense” and for you to also be able to see progress. That’s why I strongly recommend that your goals be SMART, which stands for:

Specific: State exactly what you are trying to accomplish (who, what, where, why).

Measurable: How will you demonstrate and evaluate the extent to which the goal has been met?

Achievable: Stretch and challenge yourself with goals that are within your ability to achieve the outcome.

Relevant: How is the goal aligned with your objectives?

Time-bound: Set one or more target dates, the “by then” that will guide your goal to successful and timely completion.

3 – Measure Progress

Now you can decide which KPIs you want to track. KPIs will help you measure and monitor your progress. Each SMART goal should have at least one KPI linked to it. These are some suggested examples of goals and their related KPIs.

Scenario 1:

Lilly owns a small restaurant/coffee shop in a little country town. Some customers come in the morning and stay all day while drinking only a few cups of coffee. They occupy a table without bringing much revenue, and other guests have to walk away. Lilly’s SMART goal is to improve table turnover by 20% before the end of October. After deploying different measures in her restaurant, she is tracking the following KPIs to measure her success:

  • Table turnover rate
  • Revenue per available seat hour (= total revenue/(available seats x opening hours)

Scenario 2:

Becca runs a busy place in the suburbs. She frequently sees large tables with few guests, while small groups patiently wait in the lobby. She feels that she is leaving money on the table by not optimizing her space. Her SMART goal is to augment the seating efficiency and hopefully reduce waiting time by 10%. She will track the following KPIs:

  • Seating efficiency
  • Average wait time by party size

Scenario 3:

Paul manages a very nice high-end restaurant in the city. The menu changes daily and he lets his chef design it, but Paul is concerned that he is losing money on some days. His SMART goal is to get a steady 3% profit margin for his restaurant every day. After talking to his chef about his concerns and asking him to remedy this problem, he is monitoring the following KPIs:

  • Profit margins
  • Food Cost: Cost of Goods Sold measured against Food Sales
4 – Rinse and Repeat

Once you reach your target date for a goal, reflect on the initiatives you took and how it moved the needles with the KPIs you tracked. You may not get it right the first few times, but soon enough, you will see progress and start seeing improvements in what is important for your success. Take the time to look back at the results and set a new set of SMART goals for the next iteration.

I am not saying it’s the cure for all. There is no way to avoid operating in fire-fighting mode from time to time, but you will do so knowing that your big vision for your business is slowly but surely taking shape. Next time, I will provide a non-exhaustive, but highly valuable list of affordable tools to help you track those KPIs. 


Be SMART–There is More to Life than KPIs posted first on happyhourspecialsyum.blogspot.com

How to Win Every Customer’s Heart

Every service industry wrestles with one problem that is central to everything else we do. We pay a lot of advertising money to draw people ...